Zach and The Gang Transform Nighttime Radio Nationwide
On Monday, August 13, 2012, multi-media phenomenon Zach Sang, in partnership with WYD Media (WYD) and national advertising sales reps Dial Global (NASDAQ: DIAL), transformed terrestrial radio nights with the debut of Zach Sang and The Gang, a new CHR radio program for 12-34s airing M-F, 7 PM to Midnight EST (7 PM – 11 PM Live) from the historic CBS Broadcast Center in Manhattan. Hosted and created by Zach for a new generation of listeners, Zach Sang and The Gang features trending pop culture, the latest Top 40 hits and edgy on-air fun.
Zach Sang is an online radio prodigy, Nickelodeon television personality, social network addict, pop culture junkie, online sensation… and everyone’s best friend. His journey began at age 14 when he began broadcasting nightly from his home in Wayne, NJ. Leveraging an alluring personality, an unusual grasp of pop culture and innovative social media tactics, Zach soon amassed an internet audience of 2.6 million followers.
Zach Sang and the Gang appeals to a new generation of listeners like no other show currently on radio. With their fingers on the pulse of pop culture, Zach and The Gang (Co-host, Shelly Rome, Producer, Eddie Finocchiaro, and Assistant Producer, Heather “Heff” Connor), will be the will be the first to deliver a trending mix pop culture, Top 40, and audience interaction directly to the 12-34 audience.
Zach Sang & The Gang
“Zach is extraordinarily connected to today’s youth; he’s the real deal, a phenomenon on the cusp of terrestrial radio stardom who speaks directly to a new generation of listeners in a totally authentic way and they respond overwhelmingly” says Ron Hartenbaum, Managing Member of WYD. “Zach is the entire package – everything CHR radio desperately needs but currently lacks.”
“I want to turn stations all over the country into a giant hangout, every freakin’ night. I literally want to turn the lights back on and bring a new level of excitement back to CHR, says Zach. “I am psyched to be working with Dial Global on my mission to deliver a whole new generation back to radio.”
Sang’s manager, veteran entertainment lawyer Tommy Valentino, will be actively working with Zach and various record companies. “Zach’s reputation in the industry for breaking new acts is unmatched. In our digital and social media culture, Zach’s ability to multi-communicate furnishes a direct connection to his consumers,” notes Valentino.
“Dial Global is excited to represent another exciting and unique programming opportunity providing our advertisers with the ability to reach a young adult audience. We’ll be bringing Zach’s established fan base to broadcast radio and keeping his connection to them and new listeners in a variety of ways.” says Eileen Decker, President Sales Dial Global.
Zach Sang offers national advertisers a unique opportunity to connect with elusive younger listeners across the multiple-platforms that make up each nightly program.
Contemporary hit radio stations can now give their listeners live programmings at night as well as time shift the show to other dayparts such as middays or afternoons. A “content only” version of the show will also be available to stations in other current based formats such as Adult Contemporary and Adult CHR. The program will also be broadcast via TuneIn – which lets listeners’ stream live radio to computers and mobile devices.
Industry veteran Liz Laud will handle affiliate sales in her capacity as lead marketing associate of WYD’s recently launched sister company, WYM Media Management LLC.
About Dial Global
Dial Global (NASDAQ: DIAL) Defines Great Moments in sports, news and entertainment through its radio networks which are heard by over 225 million listeners a week. As America’s leading provider and distributor of audio content to more than 8,500 radio stations nationwide, Dial Global produces over 200 news, sports, talk, music and entertainment programs, services and digital applications, jingles and imaging. For more information, visit www.dialglobal.com.
About WYD Media Management, LLC
WYD Media Management, LLC (WYD), founded by industry veteran Ron Hartenbaum, creates and produces diverse national talk radio programming that includes progressives Stephanie Miller and Thom Hartmann; conservative Centrist, Michael Smerconish and conservative Ernest Istook of The Heritage Foundation. WYD was founded by media executive Ron Hartenbaum, a founding partner of MediaAmerica and former senior executive for Jones MediaAmerica/Jones Radio Networks.